Vacation Rental Management on Emerging Platforms
Selective expansion that protects your home
The booking landscape keeps changing. We list where visibility grows and protections stay strong. Today that includes Google Travel and Booking.com.
By The Numbers: 2025 In Review
How We Stack Up Against the Market
Our Los Angeles portfolio booked 70.1% of available nights in 2025, compared to 44% among similar listings within Airbnb. In the most competitive short-term rental market in California, this performance reflects disciplined pricing, review velocity, and consistent operational execution.
Dynamic pricing, pet-friendly positioning, and a focus on longer stays help us extract more value from each calendar while protecting peak-season rates and guest quality.
Our Greater Palm Springs portfolio booked 44.2% of available nights in 2025, compared to 40% across the broader market and significantly above similar listings within Airbnb. In an oversupplied desert market, this performance reflects disciplined pricing, seasonal strategy, and careful calendar control.
Dynamic pricing, pet-friendly positioning, and a focus on longer stays help us extract more value from each calendar while protecting peak-season rates and guest quality.
Our listings averaged 120% more page views than comparable homes during Jan ’25 → Jan ’26, according to data collected through Airbnb.
High-impact photography, A/B-tested headlines, and dynamic pricing tools keep us locked above the fold, reaching travelers before they even start filtering.
Our listings appeared on page one 56.5% of the time in 2025, compared to 26% for similar listings on Airbnb.
This consistent placement reflects pricing discipline, photography quality, and review velocity across our portfolio.
Our listings converted at 0.30% in 2025, compared to 0.16% for similar listings on Airbnb. That gap represents an 88% conversion advantage, up from 60% in 2024.
Higher conversion means more bookings from the same traffic, translating directly into higher occupancy and net revenue.
Our guests stayed an average of 10.9 days in 2025, compared to 5.5 days for similar listings on Airbnb.
This nearly 2x advantage reflects intentional design, pricing strategy, and a belief that longer stays are the future of short-term rentals.
Booking.com: Hotel-Style Demand
Affordability seekers and longer stays
Booking.com skews toward travelers comparing against hotels. We list select homes to capture extended-stay and value-minded guests while keeping standards high.
Google Travel: Findability in Search
Discovery that flows to direct reservations
Guests now discover vacation homes inside Google Search and Maps. Our listings route visitors to our Direct Bookings page, reducing fees and building repeat business.
Where We Scaled Back
Conversion and protection come first
We tested Plum Guide, TripAdvisor, Expedia, and Marriott Homes & Villas. Conversions were low and protections inconsistent. Our priority is safeguarding your home and community, so we pared back.
Hostaway Makes Testing Easy
Add or remove channels in real time
Through Hostaway, we can pilot new platforms quickly. Calendars, pricing, and messaging stay synced across channels without disruption.
Diversified, Not Dependent
Balanced exposure across proven winners
Most bookings still come from our Airbnb presence and Direct Bookings. Families and extended stays find us on VRBO. Emerging platforms widen reach without over-reliance on any single site.Boutique Flexibility for Homeowners
Testing new platforms tailored to your goals
As a boutique property management company, we offer the flexibility to test emerging platforms based on each homeowner’s preferences. If you want your home listed on a specific site, we can easily enable and monitor it through Hostaway.
Our goal is to keep your home visible across the most effective channels — whether that’s Airbnb, VRBO, Booking.com, or Google Travel.
This custom approach ensures we stay agile, competitive, and aligned with your long-term goals — while maintaining the protection and hospitality standards that define Open Air Homes.
The Open Air Homes Difference
A Boutique Hospitality Approach
We ensure higher rankings, 5-star guest experiences, and stress-free management for consistent rental income.
💬 Emerging Vacation Rental Platforms FAQ
1. What are emerging platforms in vacation rental management?
Emerging platforms include newer or growing travel sites like Google Travel and Booking.com that help guests find homes outside traditional channels such as Airbnb and VRBO.
2. Why list on Booking.com or Google Travel?
Each platform expands visibility. Booking.com attracts value-focused travelers comparing hotels and vacation rentals, while Google Travel boosts discovery directly from search results.
3. Do these newer platforms bring reliable guests?
Yes. Many guests book through Google Travel after searching directly for homes or reading reviews, while Booking.com attracts longer stays and travelers booking well in advance.
4. Why did Open Air Homes scale back from other platforms?
We’ve tested sites like Plum Guide, TripAdvisor, Expedia, and Marriott Homes & Villas. Conversions were low, and guest protections didn’t meet our standards, so we focus on platforms that perform and protect.
5. How does Hostaway help manage multiple platforms?
Hostaway integrates all listings, calendars, messages, and pricing in one place. It allows us to add or remove platforms easily, ensuring your home remains organized and accurate across every channel.
6. How do emerging platforms fit into Open Air Homes’ overall strategy?
They complement our strong presence on Airbnb, VRBO, and direct bookings. Diversifying across multiple sites ensures year-round visibility and reduces dependency on any single platform.
7. Can homeowners request that their home be added to specific platforms?
Absolutely. As a boutique management company, we can test new platforms for individual homeowners and track performance to see what converts best.
8. What is Open Air Homes’ goal for platform distribution?
Our goal is to keep a balanced portfolio — with no more than 50% of bookings coming from any single platform. This diversified approach maximizes exposure and protects long-term success.