VRBO Management Company
A trusted channel for families and longer stays
VRBO continues to be a strong booking source for multi-generational trips and longer visits. As a boutique VRBO management company, Open Air Homes positions each property to appeal to this audience while keeping operations simple for you.
Our homes are real homes, not sterile rentals. That authenticity performs well with families who value comfort, space, and consistency.
By The Numbers: 2025 In Review
How We Stack Up Against the Market
Our Los Angeles portfolio booked 70.1% of available nights in 2025, compared to 44% among similar listings within Airbnb. In the most competitive short-term rental market in California, this performance reflects disciplined pricing, review velocity, and consistent operational execution.
Dynamic pricing, pet-friendly positioning, and a focus on longer stays help us extract more value from each calendar while protecting peak-season rates and guest quality.
Our Greater Palm Springs portfolio booked 44.2% of available nights in 2025, compared to 40% across the broader market and significantly above similar listings within Airbnb. In an oversupplied desert market, this performance reflects disciplined pricing, seasonal strategy, and careful calendar control.
Dynamic pricing, pet-friendly positioning, and a focus on longer stays help us extract more value from each calendar while protecting peak-season rates and guest quality.
Our listings averaged 120% more page views than comparable homes during Jan ’25 → Jan ’26, according to data collected through Airbnb.
High-impact photography, A/B-tested headlines, and dynamic pricing tools keep us locked above the fold, reaching travelers before they even start filtering.
Our listings appeared on page one 56.5% of the time in 2025, compared to 26% for similar listings on Airbnb.
This consistent placement reflects pricing discipline, photography quality, and review velocity across our portfolio.
Our listings converted at 0.30% in 2025, compared to 0.16% for similar listings on Airbnb. That gap represents an 88% conversion advantage, up from 60% in 2024.
Higher conversion means more bookings from the same traffic, translating directly into higher occupancy and net revenue.
Our guests stayed an average of 10.9 days in 2025, compared to 5.5 days for similar listings on Airbnb.
This nearly 2x advantage reflects intentional design, pricing strategy, and a belief that longer stays are the future of short-term rentals.
Who Books on VRBO
Older demographics, planners, and multi-gen travel
Historically, VRBO attracts a slightly older crowd and families traveling together. These guests plan ahead, stay longer, and look for whole-home amenities like full kitchens, multiple bedrooms, and outdoor gathering spaces.
This aligns with our portfolio. Thoughtful design and family-friendly layouts help our listings convert well on VRBO.
Protection on Every VRBO Stay
Safely Insurance and careful guest vetting
All VRBO reservations include coverage through Safely Insurance. Safely provides identity verification, guest screening, and responsive damage coverage.
Quality control matters. Our team reviews inquiries, confirms fit, and protects your home without adding friction to the guest experience.
Diversify for Stability
Why VRBO is part of a balanced mix
Over the last five years, Airbnb has gained share. At the same time, complaint spikes or policy checks can temporarily pause an Airbnb listing. A diversified approach protects revenue during those moments.
VRBO gives us broader reach and reliably ranks as our third source of bookings after Airbnb and our Direct Bookings channel. Diversification helps maintain occupancy and pricing power.
Our VRBO Partnership and Goals
Dedicated rep support and clear targets
We work with a dedicated VRBO representative to keep listings optimized and visible. That support helps with positioning, review strategy, and campaign opportunities.
Our goal for 2025 and 2026 is to increase VRBO’s share while ensuring no single platform represents more than 50 percent of bookings. This keeps Open Air Homes competitive and resilient.
How We Optimize for VRBO
Photos, amenities, and pricing that convert
We tailor listings to VRBO’s audience: clear bed layouts, family-ready amenities, parking details, and easy house rules. Professional photography and concise captions improve save and inquiry rates.
Pricing reflects longer booking windows and extended-stay demand. Calendar, messaging, and rates synchronize through our PMS to prevent double bookings and keep information accurate across channels.
Omni-Channel, Not Either-Or
VRBO plus Airbnb and Direct Bookings
Each platform serves a different guest. Airbnb drives discovery, VRBO excels with families and longer stays, and Direct Bookings grow repeat business while reducing fees.
Our omni-channel plan makes your home visible everywhere that matters and keeps performance steady in all seasons.
The Open Air Homes Difference
A Boutique Hospitality Approach
We ensure higher rankings, 5-star guest experiences, and stress-free management for consistent rental income.
💬 VRBO Vacation Rental Management: FAQ
1. What makes VRBO different from Airbnb?
VRBO attracts an older, family-oriented audience looking for whole homes and longer stays. Guests typically plan ahead, stay for a week or more, and value comfort and amenities over trendy spaces.
2. Why should my home be listed on VRBO?
Listing on VRBO increases visibility and diversification. While Airbnb dominates bookings, VRBO helps reach families, multi-generational travelers, and long-term guests who may not use Airbnb.
3. How does Open Air Homes manage VRBO listings?
Our team handles everything — from optimized photos and pricing to communication, screening, and insurance. We use Safely Insurance for every VRBO booking, ensuring strong coverage and guest verification.
4. Does VRBO perform well compared to Airbnb and direct bookings?
Our team handles everything — from optimized photos and pricing to communication, screening, and insurance. We use Safely Insurance for every VRBO booking, ensuring strong coverage and guest verification.
5. How does Safely Insurance work for VRBO guests?
Safely screens every guest and covers accidental damage, theft, and liability. It gives both homeowners and guests confidence that every stay is professionally protected.
6. What kind of guests typically book on VRBO?
Families, professionals, and older travelers make up most of VRBO’s audience. They often book homes for family reunions, school breaks, and extended vacations. These guests value quality and reliability.
7. Does Open Air Homes have a partnership with VRBO?
Yes. We have a dedicated VRBO representative who helps us monitor performance, optimize listings, and stay aligned with the platform’s best practices.
8. What is Open Air Homes’ long-term strategy for VRBO?
Our goal is to grow VRBO bookings in 2025 and 2026 so that no single platform accounts for more than 50% of total reservations. This keeps our homeowners competitive, diversified, and stable year-round.