2025 Palm Springs Airbnb Occupancy Rate by Open Air Homes
What the 2025 Palm Springs Airbnb Occupancy Rate Tells Homeowners
Palm Springs is a highly competitive short-term rental market.
Supply is high, permits are capped by neighborhood, and summer demand drops due to extreme heat.
The 2025 Palm Springs Airbnb Occupancy Rate shows that performance now comes down to pricing discipline,
seasonal strategy, and execution rather than location alone.
By The Numbers: 2025 in Review
How We Stack Up Against the Market
Our Greater Palm Springs portfolio booked 44.2% of available nights in 2025, compared to 40% across the broader market and significantly above similar listings within Airbnb. In an oversupplied desert market, this performance reflects disciplined pricing, seasonal strategy, and careful calendar control.
Dynamic pricing, pet-friendly positioning, and a focus on longer stays help us extract more value from each calendar while protecting peak-season rates and guest quality.
Our listings draw almost three times the impressions—153% higher— than comparable homes during May ’24 → Apr ’25, according to data collected through Airbnb.
High-impact photography, A/B-tested headlines, and dynamic pricing tools keep us locked above the fold, reaching travelers before they even start filtering.
Airbnb shows our homes on page 1 of search results 55.7% of the time, weighted across 12 months from April 2024 – April 2025.
That means every other guest search in our price bands starts with an Open Air Homes listing—boosting inquiries and brand awareness for every owner in the portfolio.
Out of every 10,000 search impressions, we convert 18 bookings versus the market’s 11—a 60 % uplift on Airbnb.
This efficiency turns views into paid nights, raises annual revenue, and shields owners from slow seasons when every inquiry counts.
Guests stay 9.7 days with us; the market averages 4.8 days according to “similar listings” in Airbnb Insights. That’s 102% longer than the market average.
Longer stays cut turnover costs, boost review volume, and reduce neighborhood churn, creating a sustainable growth loop.
2025 Palm Springs Airbnb Occupancy Rate Overview
44.2% average occupancy across our portfolio
Across our Palm Springs portfolio, Open Air Homes achieved a 44.2% average occupancy rate in 2025.
This 2025 Palm Springs Airbnb Occupancy Rate reflects real availability, real blocked nights, and real bookings across all seasons. No padded calendars. No selective months removed.
How the 2025 Palm Springs Airbnb Occupancy Rate Compares to the Market
Third-party data confirms market pressure
According to AirROI, a third-party vacation rental analytics company, the average Palm Springs Airbnb occupancy rate in 2025 was 40%.
Inside Airbnb’s own platform, where listings are compared against similar homes in the same neighborhoods,
Open Air Homes averaged 15.7 occupancy points higher than comparable listings using Airbnb’s weighted methodology.
How Airbnb Measures Occupancy
Weighted by season, not averaged loosely
Inside Airbnb Insights, each listing is benchmarked against similar properties matched by bedroom count, core amenities, nightly price range, and geographic proximity.
Occupancy is calculated as (Booked nights ÷ Available nights) × 100. High-demand winter months and low-demand summer months are both fully weighted.
Monthly Performance Trends in 2025
Outperformance in 11 of 12 months
Open Air Homes outperformed comparable listings in 11 out of 12 months during 2025.
October is the only month where our portfolio fell below market. This was driven by residual summer heat, owner calendar holds, and a deliberate decision to protect rate integrity rather than discount aggressively.
Why Small Occupancy Gains Matter
Extra nights create real revenue
In an oversupplied market, modest improvements in the 2025 Palm Springs Airbnb Occupancy Rate translate directly into meaningful revenue.
A three-bedroom Palm Springs pool home at $525 per night with 300 available nights earns roughly $6,800 more per year at our occupancy level compared to the market average.
Radical Transparency in Practice
We publish the full picture
We publish Palm Springs occupancy data quarterly, including strong months and slow months. October stays. Summer stays. Nothing is hidden.
This transparency allows homeowners to evaluate the 2025 Palm Springs Airbnb Occupancy Rate in full context and decide whether our strategy aligns with their goals.
The Open Air Homes Difference
A Boutique Hospitality Approach
We ensure higher rankings, 5-star guest experiences, and stress-free management for consistent rental income.
💬 2025 Palm Springs Occupancy FAQ
1. What is the average Airbnb occupancy rate in Palm Springs?
According to AirROI, the average Palm Springs Airbnb occupancy rate in 2025 was 40%. Open Air Homes achieved 44.2% across our portfolio, outperforming the market by 4.2 percentage points.
2. Is Palm Springs a good market for Airbnb?
Palm Springs is a competitive short-term rental market with high supply and neighborhood permit caps. Success depends on pricing discipline, seasonal strategy, and operational execution rather than location alone.
3. What is a good occupancy rate for a vacation rental in Palm Springs?
A good occupancy rate in Palm Springs ranges from 40% to 50% depending on property type and pricing strategy. Open Air Homes achieved 44.2% in 2025 while protecting nightly rates during peak season.
4. Why is Airbnb occupancy lower in Palm Springs during summer?
Palm Springs summer temperatures regularly exceed 110°F, which dramatically reduces guest demand from June through September. Occupancy typically rebounds in October as temperatures cool.
5. How do I increase my Airbnb occupancy in Palm Springs?
Focus on dynamic pricing, pet-friendly positioning, longer stay discounts, and professional photography. Maintaining Superhost status and strong review velocity also helps improve search ranking and bookings.
6. Should I discount my Palm Springs Airbnb in slow months?
Aggressive discounting can fill calendar gaps but often attracts lower-quality guests and damages rate integrity for peak season. Open Air Homes protects rates during slow months to preserve long-term revenue.
7. How does Airbnb calculate occupancy rate?
Airbnb calculates occupancy as booked nights divided by available nights, multiplied by 100. Blocked nights are excluded from the calculation. High-demand and low-demand months are both fully weighted.
8. What Palm Springs Airbnb occupancy rate should I expect for a pool home?
Pool homes in Palm Springs typically perform above market average due to guest demand. Open Air Homes achieved 44.2% occupancy in 2025 across our portfolio, which includes pool homes in neighborhoods throughout the Coachella Valley.