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Luxury Redefined: Open Air Homes’ Approach to Marketing High-End Properties

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By: Brad Greiner, CEO of Open Air Homes and OpenAiRE Brokerage

In the dynamic realm of vacation rentals, Open Air Homes stands as a beacon of luxury in Los Angeles and Palm Springs, redefining opulence and comfort in property management. 

As the demand for exclusive, luxury vacation rentals escalates, particularly with the rise of remote work culture, we at Open Air Homes are at the forefront, offering an array of magnificent properties that promise not just a stay, but an experience.

The Essence of Luxury at Open Air Homes

What transforms a property from merely upscale to genuinely luxurious? At Open Air Homes, we believe luxury is an experience defined by three key elements:

  • Exclusivity: Each of our properties offers a unique experience, tailored to ensure every guest feels special and valued.
  • Personalization: Understanding that luxury is subjective, we strive to tailor experiences to individual tastes, crafting stays that resonate with personal desires and aspirations.
  • Storytelling: Our properties are more than just spaces; they are narratives of elegance, style, and comfort, inviting guests to immerse themselves in a lifestyle of sophistication.

In line with these principles, here’s how Open Air Homes markets luxury rentals effectively.

1. Selective Channel Marketing

In the world of luxury rentals, less is often more. While visibility is crucial, overexposure can detract from a property’s exclusivity.  For example, if your home is available on every possible site, all at different prices and with different companies, your home can feel less valuable to travelers.  We carefully choose our marketing platforms, primarily focusing on Airbnb, VRBO, and direct bookings through our luxuriously designed website.    This strategic approach ensures our properties retain their allure of exclusivity and high value.

*Please note: We made the business decision to stop using Airbnb Luxe. Luxe demanded we maintain price parity with Airbnb Marketplace, yet their commission rate was higher.  This meant that for each Airbnb Luxe booking we would take, our homeowners partners would make about 10% less. Airbnb Marketplace has worked out just fine for us. 

2. Tailored Experiences for Every Guest

At Open Air Homes, we understand that the essence of luxury lies in detail and personal touch. From accommodating special requests to providing local insights for unique adventures, our focus is on crafting experiences that are not only lavish but also deeply personal. We believe in making every moment count, from a guest’s initial inquiry to the fond farewell.

When a booking is confirmed, our team sends our a questionnaire about their personal preferences.  We “borrowed” this idea for a questionnaire from The Nobu Hotel in Cabo, but then made it our own by mixing in a little bit of the Unreasonable Hospitality idea from Restaurateur Will Giidara. We take the answers to the questionnaire and put together a detailed set of recommendations for the stay, depending on their personal preferences.  

On The Rocks by Open Air Homes

3. Emphasizing the Narrative

Every luxury property has a story, and we excel in telling it. Our approach goes beyond listing amenities and delves into the heart of what makes each property unique. Whether it’s the architectural grandeur, the rich history, or the breathtaking views, we ensure that the narrative captivates and connects with our guests on an emotional level.

Marketing Strategies that Set Us Apart

Our marketing doesn’t just showcase properties; it highlights lifestyles. We integrate emotional connections, highlight unique features, and set the scene for an unforgettable luxury experience. Our narratives are not just about stays; they are about memories, experiences, and the exclusive lifestyle that only Open Air Homes can offer.

Sunny Rooftop Retreat by Open Air Homes

A Luxury Experience Awaits at Open Air Homes

At Open Air Homes, we don’t just offer luxury rentals; we provide a gateway to extraordinary experiences in Venice Beach. Whether you’re a homeowner looking to entrust your property with the best in the business or a guest seeking an unforgettable stay, we are here to deliver. Experience the pinnacle of luxury property management with Open Air Homes – where every stay is a journey into the heart of opulence. 

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