A fresh merge of Hostaway and Airbnb data shows that one in every nine Open Air Homes guests—10.8 %—came from outside the United States over the past twelve months.

The largest groups arrived from the U.K., Germany, Switzerland, Israel, and Argentina, with Canadians continuing to dominate winter bookings in Palm Springs. In a year when pundits say “Buy American” and tariff talk might discourage cross-border trips, we see this as an encouraging vote of confidence in Southern California’s enduring appeal.

When 10% + of your guest mix books in foreign currency, small shifts ripple fast. International visitors typically stay longer and spend more on amenities—yet they pause first when exchange rates wobble or geopolitical headlines dominate. Airbnb’s latest guidance via CNBC confirms that cross-border demand can stall without warning.

Platform algorithms are brutally pragmatic. If overall conversion dips, Airbnb and VRBO lift “best-value” homes to the top of search. Listings that fail to react—by adding weekly discounts, flexible terms, or fresh visuals—drift downward no matter how stellar the reviews. Tracking our international share is therefore a leading indicator; it tells us when to widen discounts or launch targeted promotions before ranking erosion begins.

Palm Springs enters its traditional lull from June through September, just as Airbnb reports “softness” in Canadian travel to the U.S. Because Canadians book a third of our PS winter nights, we’re hedging early:

First, 60-day advance deals release mid-summer, letting snow-seekers lock peak-season dates at today’s FX rate. Second, direct-booking email blasts highlight fee-free totals in both USD and CAD, offsetting the weaker loonie. Finally, a free mid-stay clean on 14-night stays boosts value without lowering nightly price. Two summers of testing show this trio keeps occupancy above 60 % even when triple-digit temps hit.

Economic clouds often push travelers to longer stays that feel like value. Our game plan:

1. Raise weekly discount bands across the portfolio. 
2. Launch “Summer-in-SoCal” 30-night bundles with utility costs built in baked in—a proven hook for digital nomads.
3. Monitor lead-time KPI weekly. A shortening window signals consumer caution; we answer with faster, deeper last-minute promos.

The result: we hit occupancy targets and keep positioning ourselves as best-value hosts even when the OTA carousel reshuffles.