2025 Airbnb First Page Visibility: How We Stay Above the Fold
Why First Page Placement Matters
Landing on the first page of Airbnb search results is the digital equivalent of ranking on page one of Google. Guests rarely scroll past the initial results, which makes first page visibility the most valuable exposure a listing can earn.
If your listing doesn’t appear in that first batch of results, most travelers will never know it exists.
By The Numbers: 2025 in Review
How We Stack Up Against the Market
Our Los Angeles portfolio booked 70.1% of available nights in 2025, compared to 44% among similar listings within Airbnb. In the most competitive short-term rental market in California, this performance reflects disciplined pricing, review velocity, and consistent operational execution.
Dynamic pricing, pet-friendly positioning, and a focus on longer stays help us extract more value from each calendar while protecting peak-season rates and guest quality.
Our listings averaged 120% more page views than comparable homes during Jan ’25 → Jan ’26, according to data collected through Airbnb.
High-impact photography, A/B-tested headlines, and dynamic pricing tools keep us locked above the fold, reaching travelers before they even start filtering.
Our listings appeared on page one 56.5% of the time in 2025, compared to 26% for similar listings on Airbnb.
This consistent placement reflects pricing discipline, photography quality, and review velocity across our portfolio.
Our listings converted at 0.30% in 2025, compared to 0.16% for similar listings on Airbnb. That gap represents an 88% conversion advantage, up from 60% in 2024.
Higher conversion means more bookings from the same traffic, translating directly into higher occupancy and net revenue.
Our guests stayed an average of 10.9 days in 2025, compared to 5.5 days for similar listings on Airbnb.
This nearly 2x advantage reflects intentional design, pricing strategy, and a belief that longer stays are the future of short-term rentals.
2025 Airbnb First Page Visibility Overview
56.5% of searches showed our listings on page one
Across our portfolio, Open Air Homes achieved a 56.5% first-page search impression rate in 2025, according to data collected directly from Airbnb Insights.
This continues the strong visibility we established in 2024, where we averaged 55.7%. Sustained performance over multiple years reflects the compounding effect of pricing discipline, photography quality, and review velocity.
How This Compares to Similar Listings
More than double the market rate
Airbnb reports that similar listings in the same price brackets and neighborhoods average around 26% first-page visibility. Our 56.5% rate is more than twice that benchmark.
This gap matters. A listing that appears on page one twice as often has twice as many opportunities to be seen, clicked, and booked.
How Airbnb Calculates First Page Visibility
Page-one impressions divided by all impressions
Airbnb calculates first-page visibility as (Page-1 search impressions ÷ All search impressions) × 100. A search impression is any time a listing thumbnail loads in a guest’s results. Page one means it appeared in the first batch the guest sees.
This data comes from Airbnb’s Insights dashboard under Conversion and Visibility. We treat it as the most reliable source for understanding how listings rank in search.
What Drives Our 2025 Airbnb First Page Visibility
Five levers we control
Our first-page performance comes from a combination of factors we refine continuously. No single lever works alone, but together they create durable visibility.
- Dynamic pricing keeps nightly rates in the algorithm’s preferred range without racing to the bottom.
- High-CTR photography captures attention in the thumbnail and drives clicks.
- Review velocity and fast response times protect Superhost and Guest Favorite status.
- Wishlist and save campaigns generate engagement signals Airbnb rewards.
- Rich listing content including detailed descriptions and amenity tagging extends dwell time.
From Visibility to Revenue
First page placement protects your nightly rate
Listings that consistently rank on page one don’t need to discount to fill calendars. Prime placement lets us hold premium rates even during shoulder seasons when competitors drop prices to get seen.
Our portfolio also showed a 15.57% search-to-listing conversion rate and a 2.07% listing-to-booking conversion rate in 2025. Strong visibility combined with strong conversion is what fills calendars and maximizes net revenue.
How We Select Homes for Management
Not every home will rank
We take on management of homes we believe can achieve strong visibility. Design quality, location, amenity mix, and photography potential all influence whether a listing will rank on page one.
You can browse our current portfolio on our Airbnb profile to see the types of homes we manage and the reviews they receive.
Transparency in How We Report
We publish the full picture
Many managers hide performance data. We publish ours because trust is built on specifics. This page will be updated quarterly so homeowners can track our 2025 Airbnb Page Views Performance over time.
Our 2024 page-view results remain available for comparison. Nothing is hidden.
The Open Air Homes Difference
A Boutique Hospitality Approach
We ensure higher rankings, 5-star guest experiences, and stress-free management for consistent rental income.
💬 2025 Airbnb First Page Visibility FAQ
1. What is a good first page visibility rate on Airbnb?
The average first page visibility for similar listings in Los Angeles is approximately 26%. Open Air Homes achieved 56.5% in 2025, more than double the market benchmark.
2. How do I check my Airbnb first page visibility?
You can find your first page visibility in Airbnb’s Insights dashboard under the Conversion and Visibility section. Airbnb calculates it as page-one impressions divided by all impressions.
3. Why is my Airbnb listing not showing on page one?
Common reasons include pricing misalignment, low click-through rates on photos, slow response times, lack of recent reviews, or incomplete listing content. Each of these signals to Airbnb that your listing may not match guest preferences.
4. How can I improve my Airbnb search ranking?
Focus on competitive pricing, high-quality thumbnail photos, fast response times, and building review velocity. Maintaining Superhost status and Guest Favorite badges also helps improve visibility.
5. Does Airbnb first page visibility affect bookings?
Yes. Guests rarely scroll past the first page of results. A listing that appears on page one twice as often has twice as many opportunities to be seen, clicked, and booked.
6. What is the Airbnb search algorithm based on?
Airbnb’s algorithm considers pricing, conversion rate, response time, review scores, booking history, and listing completeness. Listings that guests engage with positively tend to rank higher.
7. How often does Airbnb update search rankings?
Airbnb updates search rankings continuously based on real-time signals like pricing, availability, and guest engagement. Consistent performance over time tends to produce more stable rankings.
8. How does Open Air Homes maintain high first page visibility?
We focus on dynamic pricing, professional photography, sub-ten-minute reply times, and consistent review generation. You can see our results on our Airbnb profile.