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Simplicity in Communication: Why We Embrace Texting Our Guests at Open Air Homes


By: Brad Greiner, CEO of Open Air Homes and OpenAiRE Brokerage

The Simplicity of a Text

In our tech-savvy world, the essence of communication is ever-evolving. But one element remains unchanged: simplicity trumps all. Think back to the days of dial-up and contrast it to today’s high-speed world. With the surge in instant messaging, global statistics indicate an overwhelming preference for texting. In 2020 alone, 64% of consumers believed that businesses should converse via text more than they currently do, and the number has only grown since.

When you’re on vacation, the last thing you’d want is to navigate through your email or remember the password to an app. Enter texting. Swift, unpretentious, and direct. The real magic is in the beauty of its immediacy. 

Echoing Our Favorite Boutique Hotels

It’s not just us who realized the potential of texting to enhance guest experience. A number of our favorite Boutique Hotels have made the switch to direct texting platforms for guest queries and service requests. The change wasn’t merely a part of a digital fad but a carefully considered move based on feedback and user preferences. 

Heymarket: Our Not-So-Secret Weapon

Open Air Homes chose Heymarket for a reason. It stands as a testament to our commitment to ensuring that our guest experience is as seamless and pleasant as possible. Heymarket is not just a texting service; it’s a hub that stores every detail, every question, every request from our guests. This means any member of our extensive team can easily step in, check the context of any conversation, and offer assistance. No miscommunication, no missed details. 

Once a guest has booked, we transition them to text days before their stay, so they know exactly how to reach us at a moment’s notice. 

This robust centralized texting service ensures that every guest feels seen, heard, and prioritized. A simple text can now get restaurant recommendations, unlock a door remotely, or solve any hitches in real time. 

A Win-Win for All

Feedback has been overwhelmingly positive. Guests love the straightforwardness and ease that comes with Heymarket. A message sent, and poof!  Consider it done. Our team equally revels in its benefits. The platform encourages collaboration, ensures accountability, and aids in tracking tasks efficiently.

Texting into the Future

The world might advance in leaps and bounds, inventing new and flashy ways to communicate. But at Open Air Homes, we know that sometimes, the most powerful connections come from the simplest of interactions. And if a text can make our guests’ stay a tad bit better, we’re all for it.

In embracing Heymarket, we’re not just adopting a tool; we’re echoing our belief that guest satisfaction stands at the heart of what we do.



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